What makes our strategies so awesome? The fact that we take far more than just SEO into account. Sure, we look at all the key search engine optimization elements, but there are a great many elements of online marketing above and beyond traditional SEO that impact your organic rankings. Your social presence and activity level matter. What type of paid advertising and where you advertise matters. In fact, even your choice of language in traditional offline advertising such as billboards or TV commercials can have an impact on your organic rankings.