Keywords research is the backbone of any SEO strategy and for keyword research, we have tons of free and paid tools available on web Like google keyword planner tool etc,
To get in a search result is not simple and easy as much it looks like. Why I am telling this because most of the people not doing proper keywords research and as result, they don’t get a fruitful result as they expected.
A keyword is a special word in the sentence, which is used to give you the specific meaning of the sentence nothing more than this. Now the big question is, Is really keyword & keywords research as much simple as I am saying, then the answer is “NO” Because there is no universal formula for it that you will apply and get an exact answer for it.
Now follow these steps for best keyword research:-
- Get google suggestion / find keyword from any keyword search tool
There is a different strategy for it but best and simple way is, type something related to your product or services in the google search bar and you will get a suggestion in the bottom of the page.
We are searching for “seo service in delhi “ in google search and for this search, google shows us very relevant keywords in the bottom of the page.
- Analyze you keywords
Once you complete keyword research then next question is How to do an analysis for a particular keywords?? Let’s discuss on it.
To do a keyword analysis you have to find out how much completion is on a particular keywords, Because if you pick a very high competitive keyword then it will not easy rank on google so in that case you need to make you keyword long tail.
To analyze a keyword you can simply follow any keyword suggestion tool or google keyword planner this is one of the best free tools. From here you can find out Monthly searches, competition, bid,etc.
Second method is simply by the help of google search bar
Suppose you have “SEO service in delhi” as a keyword. First of all you have to find out how much completion on this particular keywords. So we will go to google search and type allintitle:”SEO service in delhi” and google will show you all your competitor sites which is using this keywords in the title.
- Use Long tail keywords
Long tail keywords always healthy for SEO point of view. Let me explain about long tail keywords. It’s a combination of 2 or more than 2 words which makes a phrase. Its narrow your search result and gives you a very specific result. Sometimes we just add suffix or prefix to our targeted keywords.
We have a keyword “SEO Service in delhi” now we can add a suffix as “ecommerce” in our keyword and make it “ecommerce SEO service in delhi” or we can make it “Best ecommerce SEO service in delhi”. Now this is very specific long tail keyword.